Data Shows that Two-Thirds of In-App Purchases Are On “Consumable Goods”

If you’re an Android app developer, you may want to listen up. Flurry Analytics was conducting some research on the spending habits of users who download freemium games (games that are free but offer in-app paid content) on Android and iOS and their findings were pretty interesting. Apparently, the average in-app purchase averages to about $14 which, even for someone who spends $60 on “big boy games” sounds like an awful lot.

What may be more surprising is that out of the 57 million transactions, 2/3rds of the items bought from inside an app are for consumable goods. These are items that are quickly depleted and have almost no lasting value for a user. For instance, these could be life-potions for quickly gaining HP, grenades for defeating that difficult boss battle — things like that. But out of all these consumable goods, the data did show that the most popular of these was good ‘ol digital cash used to progress further in a game. This is great for both users and developers because a user will be less likely to abandon a game out of frustration (we’ve all been there) and the developer continues to cash in on the user’s progression.

So if you’re an app developer looking to make some big bucks, according to Flurry’s data, you may want to consider offering some in-app digital currency to that “Zombie Ninjas from Hell” title you’ve been working so hard on.

[Via GigaOM]

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